Rowenta is a legendary German household appliance brand with over a century of history. Founded in 1909, the brand quickly gained a reputation for producing reliable and durable devices that deliver high performance and feature elegant design. The name Rowenta originates from the founder’s name and has retained its authenticity for more than 110 years.
Over the decades, Rowenta has expanded its expertise across various small household appliance categories, including irons, steam generators, vacuum cleaners, hair dryers and other devices for home and personal care. Rowenta places special emphasis on combining innovative technologies with everyday convenience, which is why its products stand out for reliability, precise performance and well-thought-out ergonomics.
Rowenta is part of the international Groupe SEB, one of the global leaders in small household appliances. This partnership enables the brand to combine German precision with unique resources for developing new solutions. Each year, Rowenta introduces hundreds of new models, meeting consumer needs and responding to market trends.
A key element of Rowenta’s philosophy is environmental responsibility. The brand implements eco-intelligence principles — a systematic approach to product development focused on lower energy consumption and minimal environmental impact while maintaining high performance.
By choosing Rowenta appliances, consumers get time-tested solutions: technological innovation, refined design and practicality. Rowenta is for those who value quality, functionality and long-lasting household devices.